Generative AI this conference season

Tina Kolta • October 9, 2023

The impact and evolution of Generative AI

The focus on Generative AI definitely peaked, then became a steady drum beat this conference season, as did the approach of businesses to this new technology.


Through the year we saw a shift in focus from firstly exploring the new technology, from implementing and learning from small implementations through to larger scale deployments of some of the more commonly used models.

 

It was clear throughout the year that Generative AI is undoubtedly the next big revolution in Technology. But questions remain. Can we Trust it? and how to best use it?

 

Gartner’s Head Analyst for Cloud and AI shared a wrap up of the year AI implementation at the Gartner Symposium and our key take away was a classic one – with great power, comes great responsibility.


For AI to become the partner we need it to be we need to be able to trust it first.

 

·     Forty-five per cent of organisations have increased their AI spend this year largely due to the progress of large language models.

·     Nealy half have deployed AI technology for process automation, risk and fraud detection etc.

·     Of the forty-eight per cent who have deployed AI technology, nearly three-quarters are running 100 or more models.

·     Forty per cent of those that have implemented AI technology had privacy or security breaches which whipped out all the positive gains


What also became clear this year is that prompt engineering is becoming a key skill within organisations. It didn’t exist long ago but has quickly risen to prominence with the advent of ChatGPT and other NLP models.

 

This is because as with any tool, it is only as useful as the person operating it. As a result, we have seen an increase in the investment to educate staff on how to prompt NLP models to yield the desired result.

 

We’ve also seen a real surge towards the end of this year in small scale deployments in medium sized organisations to help understand the potential of this technology on their own data sets.

 


Share This Post

Get In Touch

Recent Posts

A retro-futuristic illustration depicting two men in lab coats operating a large vintage computer.
By Alex Petrakis August 25, 2025
GPT-5 - the highly anticipated latest version of OpenAI’s hit the streets a few weeks ago. Despite of some breathless commentary from influencers who had been given early access, the eventual release was a bit underwhelming (in a way that only something that would have seemed like science-fiction a few short years ago but now seems passe, can be). Aside from the quality of the model itself, which some people have claimed was more about lowering OpenAI’s costs than delivering a better result, there are some issues that the change to GPT-5 has introduced when integrating it into a product which we thought we should share.
By Katelyn Cleary August 6, 2025
The ability to preview files directly within a web application is a major enhancement to user experience. Enabling users to view uploaded documents or images without needing to download them first saves time and reduces frustration. This can be a game changer in document-heavy applications where users frequently and recursively review and upload files through the interface. There are many libraries, packages, software subscriptions, and external API services (you name it!) that exist to solve this problem. But when spoiled for choice, it can be difficult to decide on which kind of solution best fits your application’s needs. This article explores this conundrum in the context of .NET Core web applications, with a focus on their specific quirks and requirements.
May 20, 2025
We’re proud to announce that Hanieh Madad has been named the winner of the Technical Award at the prestigious 2025 ARN Women in ICT Awards.
Copies of the book DesignedUp are stacked on top of each other on a pink background
By Lennah kuskoff May 5, 2025
At PZ, we’re always exploring how design and technology can better complement each other. We recently hosted a Lunch & Learn featuring Emma Carter, Experience Design Leader and author of DesignedUp, whose talk was a candid, experience-rich exploration of what it takes to create great products, and even better collaboration between disciplines.
More Posts